GIACOMELLI, SARA
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Measuring industrial brand equity: unpacking the role of actual and potential customers’ evaluations
2025-01-01 Giacomelli, Sara; Bettiga, Debora.
Measuring the impact of intermediaries’ brand equity on focal firm’s: an empirical investigation
2025-01-01 Giacomelli, Sara; Bettiga, Debora; Lamberti, Lucio.