SIKIMIC, UROS
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How to Leverage Early Adopters to Increase New Product Customer Acceptance: Evidence from High-Technology Markets
2011-01-01 Bianchi, Mattia; DE MASSIS, Alfredo; Frattini, Federico; Sikimic, Uros
Process view of licensing as a new market entry mode: The case of leading Italian pharmaceutical and biotech companies
2012-01-01 Sikimic, Uros; Frattini, Federico; Chiesa, Vittorio; Kranjac, M.