User-intensive software, such asWeb andmobile applications, heavily depends on the interactions with large and unknown populations of users. Knowing the preferences and behaviors of these populations is crucial for the success of this class of systems. A/B testing is an increasingly popular technique that supports the iterative development of userintensive software based on controlled experiments performed on live users. However, as currently performed, A/B testing is a time consuming, error prone and costly manual activity. In this paper, we investigate a novel approach to automate A/B testing. More specifically, we rephrase A/B testing as a search-based software engineering problem and we propose an initial approach that supports automated A/B testing through aspect-oriented programming and genetic algorithms.

Search-Based Software Engineering - 6th International Symposium, SSBSE 2014, Proceedings

TAMBURRELLI, GIORDANO;MARGARA, ALESSANDRO
2014

Abstract

User-intensive software, such asWeb andmobile applications, heavily depends on the interactions with large and unknown populations of users. Knowing the preferences and behaviors of these populations is crucial for the success of this class of systems. A/B testing is an increasingly popular technique that supports the iterative development of userintensive software based on controlled experiments performed on live users. However, as currently performed, A/B testing is a time consuming, error prone and costly manual activity. In this paper, we investigate a novel approach to automate A/B testing. More specifically, we rephrase A/B testing as a search-based software engineering problem and we propose an initial approach that supports automated A/B testing through aspect-oriented programming and genetic algorithms.
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
9783319099392
9783319099392
Computer Science (all); Theoretical Computer Science
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11311/999266
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