The topic of energy saving is closely related to the issues of food and water waste. The fact that producing one kg of chocolate costs 24.000 liters of water gives the idea of the extent of the issue. Dealing with sustainable practices, the struggle against food waste is a priority. Social communication is one of the tools that can urge people to consider different approaches to food, with a dual objective: on the one hand they inform on the extent of the issue; on the other, they sensitise individuals, pushing them towards more responsible practices in terms of consumer behaviours and food consumption. This contribution presents the methologies used during a didactic experience in Communication Design degree course (Politecnico di Milano). The tools of Movie Design and audiovisual storytelling are employed to teach how to design social communication campaigns, offering students the possibility to become influencers within their social network.

Sustainable Behaviors and Energy Savings: Movie Design Projects for Promoting Good Practices

GALBIATI, MARIA LUISA
2016-01-01

Abstract

The topic of energy saving is closely related to the issues of food and water waste. The fact that producing one kg of chocolate costs 24.000 liters of water gives the idea of the extent of the issue. Dealing with sustainable practices, the struggle against food waste is a priority. Social communication is one of the tools that can urge people to consider different approaches to food, with a dual objective: on the one hand they inform on the extent of the issue; on the other, they sensitise individuals, pushing them towards more responsible practices in terms of consumer behaviours and food consumption. This contribution presents the methologies used during a didactic experience in Communication Design degree course (Politecnico di Milano). The tools of Movie Design and audiovisual storytelling are employed to teach how to design social communication campaigns, offering students the possibility to become influencers within their social network.
2016
Sustainable Energy for all by Design. Proceeding of the LeNSes Conference, Cape Town, South Africa. 28-30 September 2016
978-88-95651-24-8
social communication, food waste, energy saving, movie design, storytelling
File in questo prodotto:
File Dimensione Formato  
LeNSes-Conference-Proceedings-Galbiati.pdf

accesso aperto

Descrizione: Articolo Principale
: Publisher’s version
Dimensione 10.7 MB
Formato Adobe PDF
10.7 MB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/998415
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact