Sustainable Behaviors and Energy Savings: Movie Design Projects for Promoting Good Practices

The topic of energy saving is closely related to the issues of food and water waste. The fact that producing one kg of chocolate costs 24.000 liters of water gives the idea of the extent of the issue. Dealing with sustainable practices, the struggle against food waste is a priority. Social communication is one of the tools that can urge people to consider different approaches to food, with a dual objective: on the one hand they inform on the extent of the issue; on the other, they sensitise individuals, pushing them towards more responsible practices in terms of consumer behaviours and food consumption. This contribution presents the methologies used during a didactic experience in Communication Design degree course (Politecnico di Milano). The tools of Movie Design and audiovisual storytelling are employed to teach how to design social communication campaigns, offering students the possibility to become influencers within their social network.