Business Model Innovation (BMI) is a process new ventures are frequently involved in, specifically in dynamic environments like the digital one: copying with the “transitory phase” from one Business Model (BM) to another is hence a key issue for entrepreneurs attempting to shorten the transition and avoid losses in terms of revenue, image and customer retention. However, the extant literature and practice shows fragmentation in the methodologies to execute BMI. This study aims at extending the use of Lean principles to operationalize BMI. By considering analogies between the operational and strategic levels, and performing a multiple case study on digital new ventures, the study proposes to revisit the SMED model and integrate it with additional Lean principles to develop an original “SMED for BMI” framework. The framework extends the traditional Lean Startup Approach and may support in every process of BMI, not simply its initial pivotal in early startup stages.
Operationalizing Business Model Innovation for New Ventures through the Lean principles: a proposal for an integrated “SMED for BMI” framework
GHEZZI, ANTONIO;CAVALLO, ANGELO;
2015-01-01
Abstract
Business Model Innovation (BMI) is a process new ventures are frequently involved in, specifically in dynamic environments like the digital one: copying with the “transitory phase” from one Business Model (BM) to another is hence a key issue for entrepreneurs attempting to shorten the transition and avoid losses in terms of revenue, image and customer retention. However, the extant literature and practice shows fragmentation in the methodologies to execute BMI. This study aims at extending the use of Lean principles to operationalize BMI. By considering analogies between the operational and strategic levels, and performing a multiple case study on digital new ventures, the study proposes to revisit the SMED model and integrate it with additional Lean principles to develop an original “SMED for BMI” framework. The framework extends the traditional Lean Startup Approach and may support in every process of BMI, not simply its initial pivotal in early startup stages.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
