From Storytelling to Intercreativity in the Era of Distributed Authorship

Forms of fiction and literature underwent a process of disembodiment and cross-fertilization during the revolution from the Gutenberg Galaxy (printed paper, mass distribution) to the McLuhan Galaxy (new media, hypertext, cooperative writing). The dimension of literacy has moved from a semiotically- measured geometry to a dislocation and a deconstruction of contents and channels that give expression to new products. The impact of social media on narratology has redefined the meaning of readership and authorship. The author not only loses his/her traditional role, but becomes an icon of himself/ herself, a collective-minded producer that is self-perceived through the extro- flexed eye of the amniotic network in which he/she defines his/her narrative experience. Transmedia culture defines a new cross-networked and amniotic literacy, considering that we are not facing a simple adaptation of different narrative forms from one media to another: different media and languages participate and contribute to the construction of a transmedia environment.