Transmedia Design Framework. Design-Oriented Approach to Transmedia Research

The contemporary mediascape is witnessing the emergence of crossmedia and transmedia structures: phenomena that foster the sharing of meaning-making processes between producers and audiences, shaping society and influencing media habits. There are also a whole industry and a newborn scientific community that want to go beyond the conceptual confusion that covers these terms, trying to find definitions and sharing practices to develop compelling stories. This paper defines the “design-oriented” approach used for my PhD research into the transmedia field. The description of methodology and methods becomes an opportunity to develop observations about the role of the researcher in studying this field, and the relationship between researching and teaching experience.