Storytelling e user led design per rinnovare l’identità dei luoghi

Storytelling and user-led design to renovate places identity Place identity design takes place in a very complex, dialectic and diachronic frame and it faces with problems about the relationship between identity and reputation and those about timing shift between physical and social spaces change. Through the selection of some case studies, this paper will analyse several participatory practices of territorial bottom-up narratives, which contribute to the collective construction of territorial identities in accordance with social change and the real use of physical spaces. In the end, the Brianza Experience project will be analysed. In this project participatory methods for the population and young generations involvement were integrated within strategic top-down actions.