Axiology in the domain of heritage: The concept of „Values” and Culture Industry

The concept of “values” related to heritage in a broad sense and the other different elements actively contributing to the overall appreciation and fruitful exploitation of our legacy. In a very short way we can consider the matter of values as the complex interaction among different aspects: • Heritage typology (natural, cultural, intangible, … ) • Wide set of “values” (economic value, return of investment, social, cultural, exceptionality/uniquely, etc.) • Geographic range (valuable for locals, national, regional, global, non local mainly, etc.) • Potential users (experts, specialists, collectors, businessman, citizens, researchers, community members, etc.) Major parts of these values are “potential”; some times there is no chance or need to monetize it. As many time happens the “effects” of the “values” are shared among different actors in the value-chain some times not including the public body looking after the cultural assets. The present paper will outline the "Values" methodology and its relevance in Cultural Industry.