Interview with Alessandro Rocca

Considering your work online, what is your opinion about the relationship between architecture and the virtual world made of blogs, social media and web magazines? What are good and bad sides? It is a really complicated issue because it is about the way of communicating information and the online system is very good at this. Anyway, it is not effective when we deal with the spread of knowledge. In the communication of architecture, the aspect of spreading knowledge was really important and it was realized through paper magazines, probably with some arbitrariness, but in a really effective way. Paper magazines have built the culture of architecture for entire generations. Nowadays, on the web, the information takes the place of the spreading of knowledge and this is definitely a turning point. For those of my generation, belonging to a pre-computer world, the idea of broadcasting articulated and complex thoughts about architecture through the new media is missing.