The Effect of the Environment on Emotions in Waiting Areas based on Kansei Engineering and Affective Neuroscience

The economic success of a movie depends on audience satisfaction and on how much they are emotionally engaged while watching it. Our research is related to the identification of such kinds of emotions felt by movie watchers during screening movie screening. We endorse the model of 7 Primary-process emotions from Affective Neuroscience (SEEKING, PLAY, CARE, FEAR, GRIEF, RAGE and LUST) and ask subjects to watch 14 movies and match them with these 7 emotions. We provide a self-annotating application and reveal “Affective Timelines” of clicks with arousal scenes. We verify that it is possible to discriminate movie watchers’ emo- tions according to their self-annotation by obtaining 0.51 - 0.81 range of accordance in an- notating 14 movies and comparing them with the authors of this study. These timelines will be matched with physiological sensors in future research.