Nowadays the variety of product and service has been coded as new assets to identify culture and knowledge. The process to the conclusive brand is costitued by a sequence of values from conception to raw material’s choice, next to product engineering till market release. This overview enhance the role of suppliers, contractors and licensees regarding their qualitative and distinctive contribution. It makes them key players in the productive network of value providing uncommon opportunities of visibility. To reinforce the concept of being italian gleans from a versatile collection through knowledge, brilliance and, especially, evaluation: to make the most of our culture, accuracy, experience and thinking. Shifting the focus from the traditional and stumbling label of Made in Italy to the most modern and all-embracing exception of From Italy, it is possible to continue fascinating new wealthy markets with unique results. It diverts experience from the Showcase Country to the Atelier Country.

From Italy: value as an attitude

TURINETTO, MARCO
2015

Abstract

Nowadays the variety of product and service has been coded as new assets to identify culture and knowledge. The process to the conclusive brand is costitued by a sequence of values from conception to raw material’s choice, next to product engineering till market release. This overview enhance the role of suppliers, contractors and licensees regarding their qualitative and distinctive contribution. It makes them key players in the productive network of value providing uncommon opportunities of visibility. To reinforce the concept of being italian gleans from a versatile collection through knowledge, brilliance and, especially, evaluation: to make the most of our culture, accuracy, experience and thinking. Shifting the focus from the traditional and stumbling label of Made in Italy to the most modern and all-embracing exception of From Italy, it is possible to continue fascinating new wealthy markets with unique results. It diverts experience from the Showcase Country to the Atelier Country.
Lupetti - Editori di Comunicazione
9788883913327
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11311/958963
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