Cognitive mapping and multi-criteria analysis for decision aiding: an application to the design of an electric vehicle sharing service

The paper presents a model for the design of an electric car sharing service for the city of Milano. Several options of service configurations have been analysed and evaluated according to indicators, to measure the performance of such options in respect to relevant dimensions (i.e., economic and financial costs and revenues, mobility, social benefits, environmental effects). We set up a multicriteria decision analysis, structured by means of cognitive maps. Causal networks to estimate the effects of the options have been identified and instantiated by means of simulation techniques and other qualitative and quantitative models. The focus of the paper is on the development and use of the causal maps and their integration with a multicriteria method. The use of cognitive maps allowed to capture the multiple values of the problem and the value trees of stakeholders objectives. The proposed method can be useful in general for design and planning of mobility service, especially at a strategic level.