As innovations based on technology multiply, research on technology diffusion evolves both downstream – i.e. covering adoption and use – and upstream – i.e. focusing on the antecedents of diffusion. In the latter domain, the study from Ghezzi et al. (2013) proposed to revisit traditional technology diffusion theory to include the concept of “technology activation”, which investigates the external determinants influencing the introduction of technology-based innovations. Such determinants are included in the Regulation, Environment, Strategy, Technology (REST) framework. This study aims at proposing an application of the REST framework to the Mobile Video Calls and the MiniDisc industries. This application is meant to further validate the framework and test the validity of the concept of technology activation in different ICT domains.
File in questo prodotto:
Non ci sono file associati a questo prodotto.