Leading the change or missing the challenge?

I consider useful to recap some of the basic considerations1 about this topic. In the last thirty years many things changed. Pioneers and curious explorers of the digital domain left the arena to digital immigrants and more recently digital natives come on stage. In the same period of time we witnessed to a number of relevant innovations and changes. Some of them belong to the information technology domain and part of them was the reason why the IT domain becomes the ICT domain. Moreover in the last twenty years we experienced different user communities, ranging between the Citizens of the Network nicknamed “Netizens2” and the successful exploitation of “calm technology3 = that which informs but doesn't demand our focus or attention.“ and ubiquitous access to content and services, simply think about smart phones and tablets. ICT is stimulating changes in the way most people earn their incomes; altering the balance between our roles as consumer and producers; offering new opportunities to promote and distribute products and services and of course deeply influencing new generations behaviours. Nevertheless everyone experienced in “ICT based innovation” knows that “It is not only a matter of technology”. Of course technology advances are one of the potential actors as in the case of the diffusion of personal computing or easy access to digital networking. One of the most significant changes to occur in the field of information technology over the last few decades has been the implementation of real-time communication and information exchange between computers: networking. Networking means intercommunication, on line content, services and more much much more. Anyway different parameters are actively influencing e-Services success or failure: cultural aspects, organisational issues, bureaucracy and workflow, infrastructure and technology in general, user’s habits, literacy, capacity, market models, interaction design or merely mind-set! This is what we use to term “digital revolution”.