It is widely recognized that training in creativity techniques enhances competiveness and efficiency of companies’ production processes. As well as contributing to self-fulfilment, creativity is one of the primary sources of innovation, which is recognized as one of the main driving forces underlying sustainable economic development [1]. This driving force is fundamental in the creation of companies able to enhance Europe's competitive edge on an international level. People with their intelligence, knowledge and ability of being creative are the center of attention of this innovation system. The need for a new entrepreneurial culture capable of stimulating, encouraging and fostering the possibility of development of individual and group abilities emerges as an inspiration for new innovating strategies. Relying on the idea that creativity is the basis of innovation, to learn and to manage creativity techniques becomes strategic in meeting enterprises' need for innovation and competitive performance. According to Hollanders and van Cruysen's system of indicators based on the European Innovation Scoreboard (EIS) [2] and aimed at quantifying creativity and design, the role of professional training is central. The paper presents a methodology for drafting a Training Plan for companies. The methodology relies on two approaches similar in structure but different in outcome, both able to meet company’s specific needs. The first approach considers innovation enhancement based on enterprises’ ability to be creative (IDEActivity). This approach relies on co-design in order to actively involve enterprises in understanding and shaping their own creativity tools and gain a competitive edge. The second approach revolves around a methodology (Creative Problem Solving – CPS) enabling people to work creatively both individually and in teams, by training their ability to generate innovative and non-conventional solutions. The methodology presented in the paper aims at: - enhancing creative collaboration by training the ability to generate unexpected links able to open new business opportunities; - teaching techniques and co-produce tools able to support both operative and strategic phases of product development; - coaching enterprises using hands-on workshops aimed at strengthen their confidence in using creative techniques and tools; - promoting the use of methodologies and techniques for innovation and R&D in general. In general, a creative environment in a company is fundamental to build a new relationship among creativity, design and innovation in order to satisfy the need of competitiveness and innovation in a new way.

Designing Training Plans in Creativity Techniques for Companies

CANINA, MARIA RITA;ANSELMI, LAURA;COCCIONI, MARIA ELISABETTA
2013-01-01

Abstract

It is widely recognized that training in creativity techniques enhances competiveness and efficiency of companies’ production processes. As well as contributing to self-fulfilment, creativity is one of the primary sources of innovation, which is recognized as one of the main driving forces underlying sustainable economic development [1]. This driving force is fundamental in the creation of companies able to enhance Europe's competitive edge on an international level. People with their intelligence, knowledge and ability of being creative are the center of attention of this innovation system. The need for a new entrepreneurial culture capable of stimulating, encouraging and fostering the possibility of development of individual and group abilities emerges as an inspiration for new innovating strategies. Relying on the idea that creativity is the basis of innovation, to learn and to manage creativity techniques becomes strategic in meeting enterprises' need for innovation and competitive performance. According to Hollanders and van Cruysen's system of indicators based on the European Innovation Scoreboard (EIS) [2] and aimed at quantifying creativity and design, the role of professional training is central. The paper presents a methodology for drafting a Training Plan for companies. The methodology relies on two approaches similar in structure but different in outcome, both able to meet company’s specific needs. The first approach considers innovation enhancement based on enterprises’ ability to be creative (IDEActivity). This approach relies on co-design in order to actively involve enterprises in understanding and shaping their own creativity tools and gain a competitive edge. The second approach revolves around a methodology (Creative Problem Solving – CPS) enabling people to work creatively both individually and in teams, by training their ability to generate innovative and non-conventional solutions. The methodology presented in the paper aims at: - enhancing creative collaboration by training the ability to generate unexpected links able to open new business opportunities; - teaching techniques and co-produce tools able to support both operative and strategic phases of product development; - coaching enterprises using hands-on workshops aimed at strengthen their confidence in using creative techniques and tools; - promoting the use of methodologies and techniques for innovation and R&D in general. In general, a creative environment in a company is fundamental to build a new relationship among creativity, design and innovation in order to satisfy the need of competitiveness and innovation in a new way.
2013
DS 76: Proceedings of E&PDE 2013
9781904670421
Training, creativity, methodology, companies
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/766497
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