Abstract— Entrepreneurial opportunities are a crucial starting point of the entrepreneurial process. However, reliable and replicable methods for systematically searching, framing, developing and assessing opportunities are still undeveloped. This article describes an action-research case study based on an experimental workshop performed in Beijing, China, in the context of an entrepreneurial platform called DREAM:IN, where service design tools were used as frameworks to generate, develop, prototype and assess business ideas that could potentially become business opportunities.

Service Design Tools as Frameworks in the Generation of Business Ideas. An Action Research Case Study

MATA GARCIA, LAURA YADENIRA;DESERTI, ALESSANDRO;
2013

Abstract

Abstract— Entrepreneurial opportunities are a crucial starting point of the entrepreneurial process. However, reliable and replicable methods for systematically searching, framing, developing and assessing opportunities are still undeveloped. This article describes an action-research case study based on an experimental workshop performed in Beijing, China, in the context of an entrepreneurial platform called DREAM:IN, where service design tools were used as frameworks to generate, develop, prototype and assess business ideas that could potentially become business opportunities.
Design-Driven Business Innovation
entrepreneurial design; entrepreneurial opportunities; service design; front-end of innovation; business innovation
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/762338
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