Design texture and design finish surface treatment to achieve the user's preferences

In recent years, large improvements have been made in the field of materials selection for industrial application. In particular, the good selection reflects the good performances for which the industrial professionals are looking for. As happened in the past in the organization of the main criteria of selection, for tools as CES or other research-­‐tool related to some materioteque, the aestethical/sensorial appeal of the materials became the center point of design and engineering topics. The skin of the products determines the preferences in terms of appreciation, affection and sell. The recent state of the art shows a huge discussion on the emotional impact of the products, but from an industrial point of view this topic brings new scenarios, concerning with the possible control on it. The use of textures and their design could modify the product’s skin and generate a method to achieve the user in a pre-­‐defined way. The work presented show how is possible to control the sight and touch perception by creating certain features on some material samples and the observation of users. The recording of the perceptive stimuli by the user, generate a kind of reading map that let us understand with which features is possible to play in order to obtain certain sensorial perceptions. The results give credits to the possibility of development of a useful tool for the reading of preferences, that could help in a significative way the industrial process in the material and finish treatments selection step. It’s a sort of classification of the “perceptive intent” that designers could obtain on the final product in order to simplify their work and enrich the industrial value of the new production.