The role of corporate architecture in urban transformation

Corporate architecture is a significant field for the research on the themes of complexity, multidisciplinary and interscalarity that caracterize the transformation of the scientific paradigms of the technological project. In the light of the extensive changes taking place in where and how work and research are carried out, together with the move from mass production to streamlined production, the spread of new technologies, flexible working and the increasing fluidity of society and markets, corporate architecture has assumed a significant and strategic role in the shaping of cities and the transformation of the landscape. The new Chiesi Research Centre in Parma (Italy) is a part of that scenario: an initiative that finds its premise within the processes of structural expansion, organisational rationalisation and technical innovation that are leading design research to offer new levels of performance and services, that maintain the balance between speed of change and the demands of the longer term.