Staging large events, be they cultural, political, sporting, economic or social, is part of a wider strategy enacted by cities to ‘re-imagine’ them (Bianchini and Schwengel, 1991) in order to compete in the global arena for the attraction of inward capital, investments and tourism and, at the same time, to cope with economic and social problems (Gratton and Henry, 2001; Essex and Chalkley, 1998; Harvey, 2001; Roche, 1994). Hosting megaevents is considered as a meaning to boost cities economies and to solve social and physical huge problems, mainly through urban transformation (Hiller, 2000). Mega-events have a large scale, a dramatic character, a popular mass appeal and an international significance; they entail significant consequences for the host city or country, provoke major media attention and represent a discontinuity in the ordinary nature of urban management (Horne and Manzenreiter, 2006). The role of sporting events has been associated to economic development, to urban regeneration but also to positive social impacts (Hall, 1992; 1996) as well as to the development of strong and useful urban coalitions. Sport increasingly represents a crucial element in cities marketing orientation (Gratton and Henry, 2001; Gratton et al., 2005; Zimbalist, 2010) but it is also related to social and economic negative impacts.
Social Impacts, Prons and Cons of Hosting Megasporting Events, Focusing on a Global South City: Rio de Janeiro
COSTA, GIULIANA
2013-01-01
Abstract
Staging large events, be they cultural, political, sporting, economic or social, is part of a wider strategy enacted by cities to ‘re-imagine’ them (Bianchini and Schwengel, 1991) in order to compete in the global arena for the attraction of inward capital, investments and tourism and, at the same time, to cope with economic and social problems (Gratton and Henry, 2001; Essex and Chalkley, 1998; Harvey, 2001; Roche, 1994). Hosting megaevents is considered as a meaning to boost cities economies and to solve social and physical huge problems, mainly through urban transformation (Hiller, 2000). Mega-events have a large scale, a dramatic character, a popular mass appeal and an international significance; they entail significant consequences for the host city or country, provoke major media attention and represent a discontinuity in the ordinary nature of urban management (Horne and Manzenreiter, 2006). The role of sporting events has been associated to economic development, to urban regeneration but also to positive social impacts (Hall, 1992; 1996) as well as to the development of strong and useful urban coalitions. Sport increasingly represents a crucial element in cities marketing orientation (Gratton and Henry, 2001; Gratton et al., 2005; Zimbalist, 2010) but it is also related to social and economic negative impacts.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
