MEMORIES IN FASHION. Artisans as witnesses of cultural and social traditions in fashion design

The handicraft tradition, in all its forms, is therefore essentially a memory of customs and transmission of mean-ings. New languages must be found to confer a contemporary taste to manufactures, to avoid re-proposing pas-sively the memory of shape and style, in order to preserve the identity as a positive heritage of the handicraft culture and to reconfigure planning and productive processes. Therefore, we cannot speak of a traditional pro-duction process of goods, but of a process that produces the value of goods themselves. The focus of the paper is the study of knowledge, cultures, traditions and talent belonging to a place. The paper also aims to define the right conceptual and operational tools to increase the value of resources and to allow the reclamation of the proper factors for the identity of the local textile sector