Cocoa Cluster. This cluster depicts the mise en scène of some possible representations of processes, forms and stories associated with Cocoa. The projects explore the Cocoa from the places where it is grown, the plantations in tropical and sub-tropical areas found within the countries hosted in the cluster. The Landscapes of the jungle and the forest of the exporting countries, the self-organized and informal community’s production space, are the operative background of the many stories told by the three concepts. Cocoa in its different aspects as an agricultural produce, as well as the describing words and images of its transformation from a fruit to a commodity to a design product, suggests a sequence of analyses and mappings alluding to its physical, botanical, landscape and spatial components, ranging from the scale of a single seed to that of the environment and geographies that support it. The physical space of the concept of this cluster is not merely organized as a neutral museum background to be entrusted with the story of the characters of Cocoa, but as a subjective and selective interpretation of some of its features, transfigured and emphasized through the construction of landscapes and narratives.

Expo Cluster_COCOA

LEONI, FABRIZIO;
2012-01-01

Abstract

Cocoa Cluster. This cluster depicts the mise en scène of some possible representations of processes, forms and stories associated with Cocoa. The projects explore the Cocoa from the places where it is grown, the plantations in tropical and sub-tropical areas found within the countries hosted in the cluster. The Landscapes of the jungle and the forest of the exporting countries, the self-organized and informal community’s production space, are the operative background of the many stories told by the three concepts. Cocoa in its different aspects as an agricultural produce, as well as the describing words and images of its transformation from a fruit to a commodity to a design product, suggests a sequence of analyses and mappings alluding to its physical, botanical, landscape and spatial components, ranging from the scale of a single seed to that of the environment and geographies that support it. The physical space of the concept of this cluster is not merely organized as a neutral museum background to be entrusted with the story of the characters of Cocoa, but as a subjective and selective interpretation of some of its features, transfigured and emphasized through the construction of landscapes and narratives.
2012
Cacao; Cocoa; cluster; Jungle; Fabric
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/693810
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