In the context of increased importance of social applications and convergence between mobile and Web technological domains, this paper investigates potential strategies that MNOs can adopt regarding the offer of mobile social networking services. A case study in an Australian mobile network operator is presented in order to highlight the decision-making process for the launch of mobile networking services. General conclusions and potential implications for mobile network operators are presented, including a three-step strategy for carriers wishing to enter the social networking arena.

Mobile Social Networking: A Case Study in an Australian Mobile Network Operator

GHEZZI, ANTONIO
2011-01-01

Abstract

In the context of increased importance of social applications and convergence between mobile and Web technological domains, this paper investigates potential strategies that MNOs can adopt regarding the offer of mobile social networking services. A case study in an Australian mobile network operator is presented in order to highlight the decision-making process for the launch of mobile networking services. General conclusions and potential implications for mobile network operators are presented, including a three-step strategy for carriers wishing to enter the social networking arena.
Proceedings - 2011 10th International Conference on Mobile Business, ICMB 2011
9780769544342
Social applications; business model; mobile social networking
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/663807
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