Draws attention to the recent emergence of a new model of how firms compete – known as the resource-based approach – which views the firm as a set of critical resources, defined as resources which are scarce, defendable, difficult to market and initiate and hence usable as the basis for long-term competitive advantage. Offers a reference framework for creating a resource measurement system and links the resource measures to the overall performance of the company in terms of shareholder value.
Measuring resources for supporting resource-based competition
AZZONE, GIOVANNI;RANGONE, ANDREA
1995-01-01
Abstract
Draws attention to the recent emergence of a new model of how firms compete – known as the resource-based approach – which views the firm as a set of critical resources, defined as resources which are scarce, defendable, difficult to market and initiate and hence usable as the basis for long-term competitive advantage. Offers a reference framework for creating a resource measurement system and links the resource measures to the overall performance of the company in terms of shareholder value.File in questo prodotto:
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