Biomedical Imaging Diagnosis Techniques Strategic management

The dramatic changes in the health care industry that began in the 1980s continued into the twenty-first century. Both public and private healthcare institutions face a turbulent, confusing, and threatening environment. One of the greatest challenges for health care organizations is identifying and planning for the changes that are most likely to occur. Interviews with healthcare professionals and a review of the healthcare literature suggest that healthcare organizations will have to cope with some or all of the following changes: Legislative/Political; Economic; Social/Demographic; Competitive; Technological. In particular new biomedical imaging techniques can be quite competitive and a Strategic management approach can help on critical decisions. Strategic Management (SM) has become the essential process for coping with external change and is the major philosophy guiding the management of all types of contemporary organizations. Similarly, healthcare organizations have embraced strategic management as a mechanism for coping with the increasing amount and pace of environmental change. Strategic Management (SM) is an externally oriented philosophy of managing an organization that links STRATEGIC THINKING and ANALYSIS to ORGANIZATIONAL ACTION. Analyzing and understanding the situation is accomplished by three separate processes: External Environmental Analysis; Internal Environmental Analysis; Development of the Organization’s MISSION, VISION, Values and Goals. The interactions and results of these processes form the BASIS FOR THE DEVELOPMENT OF STRATEGY. Taken together, an Organization’s Mission, Vision, Values, and Goals express an UNDERSTANDING OF THE SITUATION, WHAT the Organization is NOW, and WHAT IT WANTS TO BE in the FUTURE.