Fashion Artisan in Design Culture. An interpretative model

Craft production is characterized by top manufacturing quality. However, there is no wide-spread perception of its value, therefore it is hard for this kind of production to enter the market. In this field, a design-oriented approach is essential. Design can establish a system of universally recognized values, and it can provide craftsmen with the tools to communicate the intrinsic quality of their work to the outside world. The relation between design and crafts becomes fruitful if consumers are able to understand and appreciate the excellence of a craft design production, by recognizing its uniqueness and added value. The focus of the paper is the study of knowledge, cultures, traditions and talent belonging to a place. The paper also aims to define the right conceptual and operational tools to increase the value of resources and to allow the reclamation of the proper factors for the identity of the local textile sector.