The aime of this essay is to investigate the relationships between design and craft, trying to underline the importance of the artisan as the attester of cultural and social traditions, in a changeable and creative environment always seeking different languages and new tales. Crafts production has a very high manufacturing value. However, crafts production is not easily positioned in the market because its value is not immediately perceived. It’s, in this respect, that design can play a crucial role. Crafts, supported by design, has the possibility of re-configuring tradition in an original and creative way, in which the handmade element embodies the quality value based on the evocation of collective memory, on the nostalgic memory of a distant past and culture, charged with symbols and meaning. Objects become icons testifying the origins of a culture; their power is the potential of memory, which blends archetypical images with future visions in an appealing, highly narrative and emotional present-day dimension. Therefore, emotion is the key to persuade individuals to embrace a unique experience.
Singular Craft Object
VACCA, FEDERICA
2011-01-01
Abstract
The aime of this essay is to investigate the relationships between design and craft, trying to underline the importance of the artisan as the attester of cultural and social traditions, in a changeable and creative environment always seeking different languages and new tales. Crafts production has a very high manufacturing value. However, crafts production is not easily positioned in the market because its value is not immediately perceived. It’s, in this respect, that design can play a crucial role. Crafts, supported by design, has the possibility of re-configuring tradition in an original and creative way, in which the handmade element embodies the quality value based on the evocation of collective memory, on the nostalgic memory of a distant past and culture, charged with symbols and meaning. Objects become icons testifying the origins of a culture; their power is the potential of memory, which blends archetypical images with future visions in an appealing, highly narrative and emotional present-day dimension. Therefore, emotion is the key to persuade individuals to embrace a unique experience.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
