Since the assessment of the novelty, feasibility and value of new product ideas is highly subjective and uncertain, it is hard for companies to come up with a final product which successfully embodies customer needs, as well as company requirements. The major goal of this study is to propose a design and managerial step-based framework, moving from idea generation until the early steps of concept embodiment. Russian Theory of Inventive Problem Solving, together with multicriteria-based selection methods are employed. A case study from the household appliances industry is presented, discussing how to guide technical solutions implementation in new product ideas.

A step-based framework to combine creativity, project management and technical development in industrial innovation

GRAZIOSI, SERENA;
2011-01-01

Abstract

Since the assessment of the novelty, feasibility and value of new product ideas is highly subjective and uncertain, it is hard for companies to come up with a final product which successfully embodies customer needs, as well as company requirements. The major goal of this study is to propose a design and managerial step-based framework, moving from idea generation until the early steps of concept embodiment. Russian Theory of Inventive Problem Solving, together with multicriteria-based selection methods are employed. A case study from the household appliances industry is presented, discussing how to guide technical solutions implementation in new product ideas.
2011
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/636889
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