Design research for innovation represents today the industry’s indispensable tool to hinder the international concurrence through out new design solutions aimed to optimize the know-how and the skills of each single firm. Design is synonymous of innovation centred on the human needs. And the collaboration among design, industry and science is the base for successful projects, products and services. Nearby the expressive, formal and functional qualities of industrial products, the design has been enriched of knowledge which belong to engineering, technology and innovation economy. Also, the research activities are articulated and extended beyond the boundaries traced out at the beginning from the discipline, through unexplored territories of investigation and experimentation, increasing new design questions and new tools to answer them. The competitive factors suggested by design strategies are based on the capability of the companies to generate innovation with the aim to increase the comfort of the human being, the welfare of the society and the quality of the environment, preserving, at the same time, theirs business growth. The attentive observation of that happens outside, beyond the boundaries of one’s own enterprise, not only in other areas of the world but in different and transverse fields compared of this one’s own competence, is the approach that more distinguishes the new strategies for innovation. “To make research” in the contemporary reality characterized by an industrial world always more and more fragmented which is experimenting an extreme differentiation of the offer, means to increase the possibilities to produce innovation in new manners and contexts, in which the research, in its own classical meaning, is not sufficient enough to produce significant results.
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