Wayfinding using colour: a semiotic research hypothesis

The environments of our lives are ever more populated with signs of every sort. If cities and social sites are texts, their capacity for communication must be rather poor in view of the massive recourse to a crowding of signals which often risks negating signification with phrases lacking any reference points. How is it possible that when entering a public place our attention risks being distracted more than attracted by communication ‘artefacts’? And how can we go round this paradox? We therefore need to think of communications in the environment which are less codified or rather of orientation semiotics which begin from the ways of expression, or types of signs, which come before the signification systems, which are strictly symbolic. One of the most powerful iconic and indexical elements is colour because colour, more than signifying, stimulates signification