The major mistakes a firm's top management can commit when undertaking the strategic planning and business model design process are analyzed to provide an anti-advice manual for entrepreneurs wishing to avoid common strategic pitfalls.
How to get strategic planning and business model design wrong: the case of a mobile technology provider
GHEZZI, ANTONIO;BALOCCO, RAFFAELLO;RANGONE, ANDREA
2010-01-01
Abstract
The major mistakes a firm's top management can commit when undertaking the strategic planning and business model design process are analyzed to provide an anti-advice manual for entrepreneurs wishing to avoid common strategic pitfalls.File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
