Creating Scenarios for Regional Projects.Service design for multifunctional and collaborative food networks.

This paper presents a strategic and service design approach to create scenarios for regional projects through an action-research strategy. The intent is to reflect on the basis of an on-going project, insisting on the Agricultural Park South Milano, lightening the actions taken and their contributions to the scenario building process. Starting from a brief introduction on the shifting in the orientation of the design discipline from a single product or service to a more systemic approach on places development, the essay describes an on-going project in which the method is applied. Then an analysis of the specific actions, tools and results is carried out leading to a twofold contribution: on one side the method’s structure is better outlined, supporting the planning of future activities; on the other hand specific collaboration schemes, for service provision, between producers are defined.