Over the last decade the importance of the offer of integrated solutions where products and services are bundled together is increased in many manufacturing sectors. The servitization of business has become more and more widespread and new managerial tools are needed to exploit opportunities related to the service offer. The objective of this paper is to present the results of an empirical research carried out in the woodworking machinery industry aimed at identifying possible interventions to improve the efficacy of the service offer in this context. The research involved a sample of 11 companies that use one or more woodworking machinery types in the production process. The originality of this study is due to the fact that, unlike similar researches in literature, the user’s perspective is taken as the starting point to identify possible ways of improvement. Main empirical evidences are presented and a gap matrix is developed to show possible directions of improvements.
EXPLOITING SERVICE OPPORTUNITIES IN THE WOODWORKING MACHINERY INDUSTRY: EMPIRICAL FINDINGS FROM A SAMPLE OF ITALIAN USERS
CORTI, DONATELLA;PORTIOLI STAUDACHER, ALBERTO
2009-01-01
Abstract
Over the last decade the importance of the offer of integrated solutions where products and services are bundled together is increased in many manufacturing sectors. The servitization of business has become more and more widespread and new managerial tools are needed to exploit opportunities related to the service offer. The objective of this paper is to present the results of an empirical research carried out in the woodworking machinery industry aimed at identifying possible interventions to improve the efficacy of the service offer in this context. The research involved a sample of 11 companies that use one or more woodworking machinery types in the production process. The originality of this study is due to the fact that, unlike similar researches in literature, the user’s perspective is taken as the starting point to identify possible ways of improvement. Main empirical evidences are presented and a gap matrix is developed to show possible directions of improvements.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
