THE CITY IDENTITY: COMMUNICATION DESIGN, COLOUR AND SOUND

The current city is essentially a visual, acoustic and kinetic manifestation, but it’s also a psychic landscape not lacking of vacuity of sense and discontinuity. It’s argued the strategic necessity of a design that projects by the functions extension and improves its influence as a system that catches the identities, giving back meaning to territories and improvement strategies. A new design philosophy becomes necessary, which action strategic centre is in people’s life environment for the extension from human design to ambient design. Sound also belongs to the strategic requalification project. R. M. Schafer said that today the world suffers from the overflow of sounds: there is too much acoustic information thus only a small part of it can be clearly perceived. Regarding this are mentioned some didactic project experiences done at Politecnico di Milano, Facoltà del Design, that keep a planning approach sustainable to the urban landscape, starting from perceptive aspects and in particular the chromatic and acoustic ones.