Enigma Helvetia, Promoting an Exhibition through Multiple Channels

Cultural Heritage has been traditionally associated to long-term expensive projects. This has inevitably cut off a number of small cultural institutions that, although endowed with interesting content and “stories to tell” about it, still lack the funding for initiatives aimed at communication of that content. In this paper we present a new approach to cultural heritage communication called “Instant Multimedia” that allows, in a short span of time (30 days approximately) and with a limited budget, to create powerful multimedia and multi-channel applications. More than 30 such “professional” applications have been developed so far by our team: we will focus on one of them, “Enigma Helvetia”, describing in details the production workflow and the results of an in-the-field user study assessing its amazing cultural impact.