New luxury landscapes: trajectories, clusters and design directions

The aim of the paper is that of identifying the new current luxury descriptors and the new luxury categories and forms to which different design configurations can be associated (that is the different project forms producing and produced by different luxury aspects) through a developmental and a geo-referred analysis on luxury perception. The evolution of consumption in services, in products and in buying models made new luxury concepts emerge: these concepts cannot be included in a single universal category and it is not even possible to fix one model of luxury design because of the many shapes in which it shows itself. For this reason it appears clearly necessary to search for the new luxury descriptors to which different luxury forms can be associated and to structure new varied project configurations on this basis