The literature on decision-making variables at a company's disposal to improve its e-commerce strategey is contrasting, probably because of the evolutionary nature of the matter. Besides the varying levels of interest in different topics, little attempt has been made to define a systemic framework integrating decision-making variables and performance indicators that can be used by management in planning and controlling a BtoC e-commerce strategy. The present paper aims to provide a systemic and overall framework both of the decision-making variables available to a company running a BtoC e-commerce business and of the indicators for an ex ante evaluation and ex post control of actions on these variables.
A performance Measurement System for Planning and Controlling a BtoC E-Commerce Strategy
BALOCCO, RAFFAELLO;RANGONE, ANDREA
2000-01-01
Abstract
The literature on decision-making variables at a company's disposal to improve its e-commerce strategey is contrasting, probably because of the evolutionary nature of the matter. Besides the varying levels of interest in different topics, little attempt has been made to define a systemic framework integrating decision-making variables and performance indicators that can be used by management in planning and controlling a BtoC e-commerce strategy. The present paper aims to provide a systemic and overall framework both of the decision-making variables available to a company running a BtoC e-commerce business and of the indicators for an ex ante evaluation and ex post control of actions on these variables.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
