Designing museum’s “experience”

Museums and cultural tourism represent a rather broad field that can range from paintings and sculptures to musical instruments and traditional food. Designing personal and fulfilling experiences in these environments can vary greatly, even though the goal is the same: to offer tangible enjoyment, cultural enrichment, and possibly foster interest in the arts and traditions among citizens. However, the methodologies, products, and services may differ. Over time, the enjoyment and interest in cultural heritage have changed, or rather, evolved. In analysing this evolution, we must consider the impact that digital technology, and the Internet in particular, have had and continue to have on citizens. Some authors consider today's environment to be increasingly competitive. In recent years, museums have found themselves competing with other cultural, educational and leisure offerings, such as new museums and collections, theatres, cinemas, and theme parks. The need to better respond to citizens' changing interests and the concept of offering an "experience" have become of interest to museums.