From Vision to Impact: Outcomes and Learnings from the MUSAE Factory Model

In today’s fast-changing world, sustainability and innovation are not merely technical but also planetary, ecological, and systemic challenges. Addressing them requires cross-sector collaboration and inclusive engagement, where creativity, combined with critical thinking and emotional intelligence, becomes a strategic asset. Art-tech collaborations offer unique potential: artists can reveal blind spots, provoke reflection, and translate complexity into shared experiences (Mitchell et al., 2003; Whitaker, 2016). Yet such collaborations often struggle with misaligned goals, differences in language and timelines between artists and companies, and a lack of frameworks to ensure long-term impact (Strauß, 2017; Raviola & Schnugg, 2016). The MUSAE Factory Model addresses this gap with a structured, vision-led, and modular approach that merges art, design, technology, and futures thinking to foster responsible, future-driven innovation (Bühring & Liedtka, 2018; De Smedt et al., 2013).