Designing New Creative Processes for Sustainable Transition

Regenerative Creativity is emerging as a key paradigm for transforming human behaviour, fostering cultural change, and driving innovation in corporate and societal contexts. It moves beyond sustainability toward regenerative practices that restore and enhance human and planetary well-being. This chapter examines how cultivating Regenerative Creativity requires shifting values, expanding imagination, and fostering deep collaboration among diverse stakeholders, including humans, other living organisms such as plants and animals, and non-human agents like digital technologies. Design plays a crucial role by providing methodologies to train individuals in regenerative thinking and systemic change. The chapter presents the ECODeCK model, an educational framework based on the transformative learning theory, as a case study to highlight the potential role of design in advancing Regenerative Creativity. Originally developed for sustainability education, it demonstrates how design-driven learning can shape behaviours, transform values, and support collaboration to co-create a regenerative future.