Drivers and Obstacles to Collaborative Fashion Consumption (CFC): A Literature Review

The environmental impact of the fashion industry, driven by overproduction and waste, requires a transition to sustainable models. Collaborative Fashion Consumption (CFC), which includes resale and rental services, offers alternatives to traditional ownership consumption habits. While resale markets are thriving, rental services, while logistically complex, are attracting considerable research interest. In this context, this paper examines the rise of CFC, highlighting the importance of digital platforms in facilitating more sustainable practices, and uses a qualitative approach to systematically analyse existing literature to understand the dynamics of CFC services and identify key challenges and opportunities for future research.