PINK. Women of Italian Graphic Design. From the Origins to Contemporaneity

PINK presents the figures and contributions of more than 40 women graphic designers who have been active in Italy between the 1940s until the present day. It is a period marked by significant changes: from the economic boom featuring new products, habits and rituals to the era of transition, the pervasiveness of the digital experience, the crises of values and the continuous uncertainties. PINK intends to highlight the female contribution to the evolution of the profession in Italy and to the development of the Italian visual culture. More in general, it illustrates how little the work of these women has been recognised, while creating certain iconic images that, in some cases, have entered the imagination of millions of people. When observing their projects, not only can we see extraordinary graphic design artefacts, but also the lives of autonomous, courageous, and talented women who recon- ciled and continue to reconcile their professional lives with their private ones, defining reference models that up to now have been rather underestimated and discussed.