Communication designers for fairness. A feminist model to activate gender de-biasing paths.

In a framework still strongly marked by androcentrism, how can we equip future communication designers to challenge gender bias and propose new perspectives that diverge from the hegemonic ones? The reflection on the depatriarchalization of Design is central to feminist debates on the discipline, as it opens up new critical pathways for rethinking both design practice and education. Emerging from a critical reinterpretation of the intersections between FEMINIST THEORIES AND VISUAL CULTURE, and building on the work pioneered by the dcxcg research group, this volume explores STRATEGIES, TOOLS, AND METHODSaimed at training gender-sen-sitive designers. Designers who are not only competent in generating sustainable communicative artifacts that respect and give voice to alterity but also advocating for a systemic revolution in communication design. This work can be seen as an attempt to respond – one among many possible responses – to the need of SPREADING AND NURTURING A FORM OF FAIRNESS CULTURE IN DESIGN.