Alignment Between Standards and Job Market Demand for BIM Careers

The integrative and transformative potential of Building Information Modeling (BIM) has significantly expanded employment opportunities in the construction sector. This study investigates the consistency between BIM-related job market demands and the UNI 11337-7 role definitions in Italy, contributing to the broader dialogue on the alignment between employment, policy, and education. A dataset of 261 BIM-related job advertisements collected from LinkedIn in the Italian context was analyzed using a term frequency-based methodology. Reference keyword sets derived from the UNI 11337-7 standard were established for the BIM Specialist, BIM Coordinator, BIM Manager, and CDE Manager roles. The analysis reveals a significant misalignment: only 30\% of the advertisements clearly reflect the competencies defined by the standard, while 70\% appear vague or inconsistent. These findings suggest limited awareness or uneven application of BIM role definitions within the industry. This study offers a quantitative assessment of the alignment between employment demand and professional standards and proposes a replicable method for benchmarking job market data. It also highlights the need for clearer communication and stronger implementation of standardized professional roles to effectively support the digital transformation of the construction sector.