La facciata nell’era digitale: autonoma e ‘su misura’

Already in 1993 in Last Apple, Koolhaas stated that buildings, due to their size and complexity, were no longer the result of a unified design and the façade was becoming an autonomous, stand-alone project. A year later, in Bigness, Koolhaas added that the modern dream of 'correspondence between interior and exterior' was over and architectural design had to draw on the skills of diverse professionals and teams of specialists, supplanting the traditional set-up of architectural firms. Today, his intuition has become true: the effects of the digital technological revolution have increased and showed itself most clearly in the treatment of façades that are media, kinetic and reactive. The morphology of the façade is now variable and its design can be the work of engineering and architecture companies or specialised firms that tailor it to the designer, as has been the case up to now with the calculation of structures.