DHesign (Design + Heritage) for the Workplace. Italian Design and Heritage Between Identity and New Narratives

This paper re-evaluates cultural heritage’s role in contemporary society, moving from a preservation-focused model to an innovative, community-centered approach that integrates heritage into daily life. It redefines cultural sites, including museums, as “innovation laboratories” that promote civic engagement and community identity. Italy’s unique cultural landscape, rich in historical and artistic assets intertwined with local communities, exemplifies this transformation through the concept of a museo diffuso – “diffused museum” - where cultural experiences extend beyond traditional museums to workplaces and public areas, encouraging public interaction and participation. The title “DHesign (Design + Heritage) for the Workplace” underlines the significant therapeutic potential played by art and design to enhance health and well-being. Additionally, it examines cultural institutions’ role in “cultural welfare” supported by the World Health Organization’s 2019 findings. In advocating a “CESG” model, the issue calls for adding a cultural dimension to Environmental, Social, and Governance (ESG) frameworks, integrating heritage as a driver of ethical leadership and sustainable business practices. It aligns with the 2022 ICOM museum definition, emphasizing accessibility, inclusivity, and sustainability, and encourages museums to actively contribute to community development. The aim is to envision a future where cultural heritage in Italy can be valorized designing a stronger identity through new narratives able to be a catalyst for social innovation, economic resilience and the well-being of future generations.