The strategic role of Design in the organisation: cultivating employee engagement

Many non-design organisations are interested in integrating design culture into their operations. Strategic Design's role is to craft, activate, and nurture Design interventions into corporate culture, starting from single employees. Designers could feed creative confidence in individuals, positively impacting motivation, job satisfaction, and wellbeing. With this strategic lens, Design can spark a fearless approach to organisational change by enabling creative behaviors and amplifying employee engagement in their lives. Post-COVID-19, companies must adapt employee experiences, and strategic designers can play a role in shaping engaging solutions. Designing the employee experience encourages new ways of working and can support organisations to overcome resistance to change gradually. Design in organisation fosters adaptability, experimentation, engagement, and wellbeing, benefiting both individuals and organisations.