Milano 0.18. Quando il design della comunicazione educa alla partecipazione

Milano 0.18 is a communication project aimed at children, girls and boys that finds its roots in the educational experience, proposing a change of perspective in the relationship between pedagogy and design. The text illustrates how, by implementing an educational-design model, the identity project can create opportunities for reflection and collective discussion on issues of social interest. In this perspective, the project can also foster the dialogue between the younger generation and the institutions, and generate visual traces, according to a systemic framework able to translate personal thoughts and expectations. Milano 0.18 welcomes the results emerging from participatory experiences and builds from them its own grammar, triggering new ways of relating to the community.