The museum from the perspective of cultural proximity

The aim of this essay is to place the emphasis on the centrality of a new design approach for cultural spaces, in the light of a changed feeling and a renewed style of use of the same. Within this scenario, the reformulation of the museum space must take place in the perspective of what we call "Cultural Proximity", that is, of a paradigm within which the visitor, as a mere passive guest of the path, becomes a true protagonist called to perform constructive actions of the entire path. The result is a scenario where even the concept of sustainability – which is now sometimes used as an umbrella term for approximate content – takes on a precise and new meaning. It shifts from the subject of the material to the question of the actual accessibility of the museum, which is all the more sustainable insofar as it manages to be accessible to a wider variety of different audiences, as well as a source of enrichment and cultural evolution. It becomes an intelligent and empathetic museum. The museum shifts from being a place to visit to a place to revisit.