The fast fashion business model, known for rapid market delivery, cost efficiency, and frequent product releases, raises significant concerns about resource overconsumption, waste generation, and increased rate of garment disposal. The circular economy emerges as a vital concept to address these issues by promoting waste elimination and the regeneration and circulation of resources. This paper explores how operations and supply chain management within fast fashion firms support the adoption of circular economy practices, analysing data from sustainability reports. We discuss preliminary results and highlight the key issues for future research and or organisational disclosure.

Fast fashion operations and supply chain management: How is circular economy beyond communication?

Xu, Jinou;
2024-01-01

Abstract

The fast fashion business model, known for rapid market delivery, cost efficiency, and frequent product releases, raises significant concerns about resource overconsumption, waste generation, and increased rate of garment disposal. The circular economy emerges as a vital concept to address these issues by promoting waste elimination and the regeneration and circulation of resources. This paper explores how operations and supply chain management within fast fashion firms support the adoption of circular economy practices, analysing data from sustainability reports. We discuss preliminary results and highlight the key issues for future research and or organisational disclosure.
2024
EurOMA 2024
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11311/1275888
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